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No. 01Crimson — the colour of madder root

The factory and the colour

Photographs from the unit in Karachi. Every image here is a real photograph of this factory — the machines, the cloth, the shades on the card.

No. 01Crimson — the colour of madder rootNo. 02Gold — the colour of turmericNo. 03Indigo — the colour of the indigo plantNo. 04Ochre — the colour of henna and acacia barkNo. 05Emerald — the colour of indigo over turmericNo. 06Onyx — the colour of myrobalan and iron

Shade cards and lab dips

The colour range, photographed flat in daylight. For a dyeing factory this is the single most persuasive set of images on the site.

The dyeing floor

Machines mid-run, with people working. Buyers are checking whether this is a real factory.

Finishing and washing

The processes that decide how the cloth behaves after the colour is in it.

Finished lots ready to go

Packed, labelled and stacked. Shows the work actually leaves the building on time.

Want to see a shade in person?

Come to the factory and look at the cards yourself, or tell us the colour and we will send a dip.

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